Commercial to documentary – vital to your marketing

Commercial to documentary – vital to your marketing

Commercials and documentaries are the two very different genres of films. Not to forget everything inbetween these two. What they all have in common is they are conveying a story or a message. Whatever that might be.

For promoting businesses big & small, to funding a cool project or seeking sponsorships for your race program – videos have become increasingly important to be able to do so effectively. They claim a picture says a thousand words, relatively to that a video a minute long should be able to say about 1.5 million words.

Here’s some examples of what’s been produced for various clients and with different intentions over the last few years

Løbergs Trafikkskole wanted to showcase testing of safety systems, on a frozen lake, to be used in driving lesson classes.

A product video of a new suspension product for RS-R, in Japan, back in 2017, together with Fredric Aasbø

An example of a travel-style documentary done with Fredrik Sørlie, to the infamous Nürburgring racetrack with, his personal car to put it and himself to a challenge

Another film done together with Fredric Aasbø, is my documentary about him post-winning championship, in 2016. Read more about it here

A full-on commercial for one of the larger tuning companies in the south-eastern Norway, to show off their services

To something completely different – a feature of a friends BMW E46 M3 shot one sunny afternoon

Need to promote your business? Here’s another example we did when we visited Parts Shop Max in California in 2017. A little tour of the premises.

Events and shows are also a great opportunity to display your business, club or program. It’s also important to document and show everyone who wasn’t at that event that you were there and what they missed. If you have sponsors they also might want something to document their investment


Shoot me an E-mail at if any of this is interesting for your wants and needs!

Thanks for reading,


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